Client: Chris Schultz of Friday Night Victors

Chris Schultz runs a high-traffic blog for High School Football coverage in Southeast Michigan.

Chris came to me facing a number of unique design challenges with their existing website at Blogger. An unresponsive design, a complex site content structure, and very little flexibility with the content management system (CMS). This hindered FNV to effectively scale as the website was experiencing exponential growth.

To simplify the navigation, and enable a better user experience, we assessed the different types of content visitors were coming to the website to find, and the actions they were wanted to take. We then matched the visitor goals with the blogging goals to ensure the website’s new structure and flow addressed the needs of everyone.

Working with the Friday Night Victors existing brand, their existing content, and the newly-developed structure and flow, I created a fresh new direction on the website design. From that, I built a responsive web experience, in a WordPress environment that offered maximum flexibility for their ever-changing content. A robust navigation that makes it quick and easy for visitors to find coverage on local High School football teams.

It was an amazing experience to work with the Friday Night Victors team and collectively make this website design a true success!

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